06 Aug 2024/ Collaborators
Sage & Sunday
Sage & Sunday is a Cape Town-based brand that excels in sustainable fashion. Committed to ethical practices, transparency, and innovative design, they craft durable apparel using eco-friendly materials like hemp linen, cork leather, and recycled PET felt. Their "Ultra Transparency Model" allows customers to see the production process, fostering trust and engagement. By promoting longevity and repairability, Sage & Sunday is transforming the fashion industry.
Sage & Sunday: A Leader in Sustainable Fashion
In an industry often criticized for its environmental impact, Sage & Sunday shines as a paragon of sustainable fashion. This Cape Town-based brand embodies a commitment to ethical practices, transparency, and innovative design. With a focus on longevity and repairability, Sage & Sunday is transforming the way we think about fashion.
Conscious Craftsmanship
Sage & Sunday’s mission is to create apparel that lasts, both in style and durability. The brand prioritizes crafting pieces that can withstand the test of time, ensuring customers invest in quality rather than quantity. This dedication to longevity is evident in every item, from clothing and shoes to hats and bags, meticulously crafted in-house at the Sage & Sunday Atelier.
Sustainable Materials
The brand’s commitment to sustainability is deeply rooted in its choice of materials. Sage & Sunday primarily uses three eco-friendly fabrics: hemp linen, cork leather, and recycled PET felt. Each material is chosen for its minimal environmental footprint and exceptional quality.
• Hemp Linen: This fabric is a sustainable alternative to traditional cotton, requiring less water and fewer pesticides. Its strength and biodegradability make it an ideal choice for long-lasting clothing.
• Cork Leather: Harvested from the bark of cork oak trees without harming the tree, cork leather is a vegan, eco-friendly alternative to animal leather. It is durable, flexible, and promotes biodiversity.
• Recycled PET Felt: Made from recycled plastic bottles, this material embodies the principles of circular fashion. It reduces waste and repurposes plastic, contributing to a cleaner environment.
Ultra Transparency Model
Transparency is a cornerstone of Sage & Sunday’s business model. The brand operates on an “Ultra Transparency Model,” allowing customers to witness the production process firsthand. When visiting the shop, customers can see exactly how their garment, bag, or shoes are made. This open approach builds trust and fosters a deeper connection between the brand and its customers.
Engaging with Conscious Consumers
Sage & Sunday caters to a community of conscious consumers who value sustainability and ethical production. Customers care about who made their products, where they were made, and what materials were used. This alignment of values creates a strong bond between the brand and its clientele.
Customer feedback is highly valued at Sage & Sunday. The brand actively encourages input through emails, product reviews, and Google business reviews. Feedback helps the company improve and adapt to customer needs.
Challenges and Community Support
Like any business, Sage & Sunday has faced challenges. Recent months have tested the resilience of the team. The support from the community has been incredible, helping the brand navigate through difficult times. This sense of community and mutual support has been crucial in overcoming obstacles.
Collaborations and Future Aspirations
Collaboration is integral to Sage & Sunday’s success. The brand partners with like-minded companies, artists, and craftsmen. One of the most notable collaborations is with TreeNations, where a tree is planted for every purchase, bearing the customer’s name. This partnership reflects Sage & Sunday’s commitment to giving back to the environment.
Looking ahead, Sage & Sunday has ambitious plans for expansion. The brand aims to reach a wider audience and further its mission of promoting sustainable fashion by expanding to Johannesburg, Pretoria, and Durban in the near future.
Conclusion
Sage & Sunday is more than a fashion brand; it is a movement towards a more sustainable and ethical future. Through its innovative use of materials, commitment to transparency, and engagement with conscious consumers, Sage & Sunday is setting a new standard in the fashion industry. As the brand continues to grow and innovate, it remains a beacon of hope for those seeking to make a positive impact through their fashion choices.
LINKS
Mobile: +27 63 953 3242
